Criollo
Hacienda Santa Lucía · Northern Venezuela · Est. 1948

Every bar comes from one valley and one varietal — the pale, fragile Criollo cacao our family has grown on the same slopes for three generations. We ferment, dry and conche it ourselves, so what you taste is the year, the rain and the soil, undisguised.

What a single estate makes possible

0.5%
Share of the world's cacao that is true Criollo
1
Valley, one varietal, one harvest per bar
78h
Slow stone conching, never rushed for volume
3
Generations on the same slopes since 1948
From slope to square

Eleven steps,one unbroken chain.

Industrial chocolate is engineered for sameness across millions of bars. Our process is built for the opposite — to carry one estate's character, one harvest at a time. These are six of the eleven, the ones that decide whether a year survives or gets flattened.

Harvested ripe, by hand

Pods are cut at full ripeness and opened the same day. Criollo's pale, almost ivory beans are too delicate to gather any other way — a machine would split them, and the day's flavour with them. We pick only what we can ferment that evening.

Fermented under banana leaf

Six days in cedar boxes, turned by hand at dawn and dusk, the pulp doing the slow work that builds a bar's aroma long before any heat touches it.

Sun-dried on the patio

Two weeks on stone patios, raked by hand, never forced with kiln heat. The bean loses water on the valley's own clock, not a factory's.

Roasted gently, in small lots

A low, slow roast that coaxes the florals forward and leaves the fruit intact. Push the heat for speed and you trade jasmine for ash — so we don't.

Winnowed to clean nib

Cracked and the husk drawn off in a single draught of air, so only the heart of the bean — and none of the bitterness in its skin — reaches the stone.

Conched 78 hours, then aged

Granite wheels turn nib and a little cane sugar for three days until the texture turns to silk — then the chocolate rests for weeks before it earns a wrapper.

The vintages

Same estate. Every year, a different bar.

One valley, read across the seasons. Each vintage is made from a single harvest off Hacienda Santa Lucía and tasted blind by the family before it ships. We write the notes the way they land on the tongue — not the way a label would dress them up.

Estate vintage · Dark

Santa Lucía 70% — 2024 Harvest

Our signature bar in a bright, wet-season year. Jasmine on the nose, then ripe apricot and a long caramel finish. The clearest argument we know that fine cacao is barely bitter at all.

Single block · Dark

Alto Block 75% — 2023 Harvest

From the oldest trees on the highest slope, in a dry year. Honey, toasted almond, and a whisper of orange peel. Deeper and rounder than the valley floor — altitude you can taste.

Single block · Dark

Río Lote 68% — 2024 Harvest

The river-bottom trees, where the soil holds water. Red plum, fresh fig, and a tang like good wine. Lower in cacao, higher in fruit — the bar sceptics fall for first.

Cellar reserve · Dark

Reserva 80% — 2022 Harvest

A standout harvest we held back to age. Three years on, it has softened into dried cherry, brown butter, and tobacco. Sold by the numbered bar, until the lot is gone.

Milk · Three ingredients

Leche de Lucía 50% — 2024 Harvest

Milk chocolate with nothing to hide behind. Estate Criollo, jersey milk powder, and cane sugar, conched until it tastes of dulce de leche and warm hazelnut — no vanilla, no shortcuts.

House finish · Dark

Sal del Mar 70% — 2024 Harvest

Our Santa Lucía bar, finished with hand-harvested salt from the Paria coast. The flake lands, the caramel answers, and the square disappears faster than you meant it to.

Poured at, written up in, and stocked by

Salon du ChocolatInternational Cocoa AwardsNoma ProjectsMonocleThe Art of EatingLe Bristol ParisSalon du ChocolatInternational Cocoa AwardsNoma ProjectsMonocleThe Art of EatingLe Bristol Paris
Grown right

Stewardship isn'ta sticker. It's theway the valley paysfor itself.

"Sustainable" is the most overworked word in food. We'd rather show what it looks like on our own land — because when one family farms, ferments and sells the same beans, there's no one else to blame and nowhere to hide.

Shade-grown, never cleared

Our Criollo grows beneath native canopy alongside banana, cedar and citrus — the way cacao evolved. No forest is felled to plant a bar.

Heirloom seed, kept alive

We propagate from our own oldest trees to preserve a varietal the commodity market spent a century breeding out of existence.

Fair wages, named hands

The people who pick and ferment are paid a living estate wage, year-round — not a seasonal piece rate set by a distant exchange.

Nothing leaves as waste

Pod husk returns to the soil as compost; the fruit pulp becomes a cellar-door cacao tonic. The valley feeds itself back.

Slow yield, on purpose

Criollo trees give a fraction of what bulk hybrids do. We plant for flavour and longevity, not tonnage — and price the bar to make that honest.

Carbon kept in the canopy

Mature shade trees and undisturbed soil hold more carbon than a cleared plantation ever could. The estate is a forest first, a farm second.

From the cellar door

What people say after the first square.

I poured the 2024 Santa Lucía next to a Burgundy at a dinner and the chocolate held its own. It opened with flowers and finished on caramel — I genuinely forgot there was no fruit added to it. This is a vintage, not a sweet.

H
Hélène Rousseau
Sommelier, two-Michelin dining room

I've judged the cocoa awards for a decade and true Criollo this clean almost never crosses the table. To taste it from one estate, vintage-dated, with the bitterness gone entirely — that's the bar I send people to when they say they don't like dark chocolate.

T
Tomás Vela
International Cocoa Awards juror

The Cellar Club is the only parcel I rush to open. Two bars off the same hillside, a card on the harvest and the weather that made it, and a flavour I can never quite predict from one year to the next. It has quietly ended supermarket chocolate for our whole house.

P
Priya Nair
Cellar Club member, three years
Ways to buy

By the bar, or by the season.

Every bar is 65 grams, wrapped and stamped with its block and harvest year. Shipped temperature-safe; complimentary delivery on orders over $60.

Single Vintage

Taste one harvest, no commitment.

$14/bar
  • One 65g single-estate bar
  • Block & harvest year on the wrapper
  • Tasting-notes card from the family
  • Temperature-safe shipping
Most popular

The Cellar Club

The estate's best work, first.

$39/mo
  • Two estate vintages every month
  • A card on each harvest & the weather
  • First access to reserve & aged lots
  • Members-only experimental conches
  • Pause or cancel anytime

Cellar Reserve & Gifting

Numbered cases & corporate gifts.

From $180
  • Numbered six-bar vintage cases
  • Custom-stamped wrappers for events
  • Vertical flights of one block by year
  • A direct line to the family

The questions the cellar door always gets

What is Criollo, and why does it matter?

Criollo is the original, aromatic cacao varietal — pale-beaned, low in bitterness, and famously hard to grow. It's well under one percent of the world's crop because the industry replaced it with hardy, high-yield bulk cacao. We farm only Criollo, which is why our bars taste of flowers and fruit rather than the ash most people expect from dark chocolate.

What does single-estate actually change?

It means every bean comes from one valley we own and farm — often one block of trees — and one harvest. We control fermentation, drying and making end to end, so nothing is averaged across countries or lots. That's why our river-bottom bar tastes of plum and our high-slope bar of honey. Blended commodity chocolate erases exactly that difference; we build the whole estate around keeping it.

Why is each bar dated by harvest year?

Because a single estate tastes different every season, the way a vineyard does. A wet year leans red and fruity; a dry one turns to honey and nuts. We keep each harvest separate and date it so you can taste a place across time — and, if you like, drink a vertical flight of the same block across several years.

Isn't an 80% bar just bitter?

Bitterness usually means careless beans or a hard roast. With true Criollo, well fermented and lightly roasted, even our 80% Reserva tastes of dried cherry and brown butter, not char. Start at 70% and climb — most people are surprised how high they happily go.

How should I store the bars, and how long do they keep?

Cool, dark and far from the fridge — cacao hates humidity and absorbs nearby smells. Sealed, our bars hold their best flavour for about a year, and the aged Reserva will keep evolving for longer. Let a square come to room temperature before you taste it; cold mutes the aromatics we work so hard to keep.

Can I visit the estate?

We host harvest-season tastings at the hacienda and keep a standing table at Salon du Chocolat each autumn. Walk the shaded rows, watch a ferment turned by hand, and taste straight off the stone before a single bar is wrapped. Dates open to Cellar Club members first.

Taste a place, one harvest at a time.

Choose a single vintage, or let the Cellar Club bring two bars off the hillside to your door each month. One honest square, and blended chocolate never tastes quite the same again.