Objectiv
OKRs people actually open

Objectiv turns a quarter of objectives into one living map the whole team can read at a glance — who owns what, what's on track, and what's quietly slipping a month before it surfaces in the all-hands.

  • Live before your next kickoff
  • Syncs with Slack, Jira & your warehouse
  • Zero spreadsheets to maintain
$ npx create studio
→ resolving design system…
✓ tokens compiled
✓ deployed to production

The quarterly cadence runs on Objectiv at companies like these

NorthpeakVeridiaLumeraCadwellBrightsideOrbital LabsNorthpeakVeridiaLumeraCadwellBrightsideOrbital Labs

What changes when the goal is finally in plain sight

94%
Weekly check-ins actually completed
3.1x
More key results hit on time
6 min
To run a full weekly check-in
1
Source of truth, not nine open tabs
The product

From a sentence on a slideto a system the team runs on.

Most goals die in a doc nobody reopens after kickoff. Objectiv keeps them alive — owned, scored, and updated right where the work already happens.

The alignment tree

Draw a clean line from a company objective down to the team key result and the individual task that moves it. Everyone sees how their week ladders up to the year — and exactly where the chain goes slack.

Confidence, not vanity

Owners score each key result red, amber, or green every week. The trend line surfaces trouble in week three, long before the metric admits it in week thirteen.

Roll-up that does itself

Progress flows upward automatically. Move one key result and every parent objective up the tree recalculates the instant you hit save.

Check-ins in minutes

A guided Monday prompt asks each owner for one score and one line of context. No status meeting, no slide, no chasing.

Metrics that update themselves

Wire a key result to your warehouse, CRM, or product analytics and the number moves on its own — no human copying figures into a cell on Friday.

How it works

A quarterly rhythmyou'll actually keep.

Objectiv isn't one more dashboard to forget about. It's the cadence of a well-run quarter, encoded in software — draft it, commit it, check in, and close the loop.

Draft together

Open a cycle, propose objectives, and argue the key results in threaded comments before anything is locked. Goals get sharper when they're debated in the open instead of dictated in a doc.

Commit the cycle

Lock objectives at kickoff and put a single accountable name on every key result. One owner per result — no diffused, no-fault group ownership.

Check in weekly

Each owner drops a confidence score and a sentence of context. Objectiv pings whoever hasn't, so you're never the person hunting people down on Thursday.

Close with a retro

End the quarter with an automatic scorecard, a guided grading pass, and one-click carry-forward of whatever didn't land. The retro mostly writes itself.

Built for the whole org

Every level reads the goalthrough the right lens.

The same objective, surfaced differently depending on who's looking — leaders get the forest, ICs get their one tree, and nobody drowns in the other forty.

Company view

Founders & execs

One board of every company objective, its live confidence, and the single key result about to miss. Walk into the board meeting already knowing the hard question and its answer.

Team view

Team leads

See how your squad's key results roll up, what's blocking them, and which teammate has gone dark this week — the whole picture on one screen.

My goals

Individual contributors

A focused list of the key results you own and the tasks that move them. None of the noise from the forty objectives you'll never touch.

Cadence

Operations & chiefs of staff

Run the entire ritual — kickoff, weekly check-ins, mid-quarter review, close — from one calendar with reminders that fire on their own.

Read-only share

Board & investors

Send a clean, branded snapshot behind a link that expires on a date you set. No PDF exports, no month-old screenshots, no editable numbers.

Onboarding

New hires

On day one a new teammate can read precisely what the company is chasing this quarter and see the exact spot where their work plugs in.

From the teams

The quarter stoppedbeing a guessing game.

We'd written OKRs for three years and never once reopened them after kickoff. Now the alignment tree is up on a monitor in the office and people argue about it on a Tuesday. That argument is the entire point.

M
Maya Rourke
VP Operations, Northpeak

The weekly confidence score is the whole product. We caught a key result going amber in week three and shipped the fix — instead of explaining a miss to the board in week thirteen.

D
Daniel Cho
Head of Product, Veridia

I run the cadence for two hundred people from one screen. The reminders chase the stragglers so I'm not the office nag. Check-in completion went from a coin flip to ninety-four percent in a single quarter.

P
Priya Sundaram
Chief of Staff, Lumera
Pricing

Priced per cycle, not per headache.

Free for a single team trying it on. Scale to the whole company once the cadence proves itself — which usually takes one quarter.

Team

For one team running its first cycle.

$0/mo
  • Up to 12 members
  • 1 active cycle
  • Alignment tree & weekly check-ins
  • Confidence scoring
  • Community support
Most popular

Company

For the whole org on one cadence.

$9/user/mo
  • Unlimited cycles & objectives
  • Org-wide alignment tree
  • Metric sync from warehouse & CRM
  • Automated check-in reminders
  • Read-only board shares
  • Priority support

Enterprise

For complex orgs with real governance needs.

Custom
  • SSO, SCIM & audit logs
  • Custom roles & permissions
  • Dedicated cadence advisor
  • API & data residency options
  • Guided rollout program
  • 99.9% uptime SLA

Before your first cycle.

How is this different from a project tool like Jira or Asana?

Project tools track tasks; Objectiv tracks outcomes. We sit one layer above your task tracker — connecting the work you're already managing to the measurable result it's meant to produce, then rolling that progress up to the company goal.

Do I need to be an OKR expert to start?

No. Objectiv ships with a drafting wizard, key-result templates by function, and inline coaching that flags a vague or unmeasurable goal before you commit it. Most teams write their first solid set in a single working session.

How do the progress numbers stay current?

Two ways. Owners post a weekly confidence score in under a minute, and quantitative key results can sync live from your data warehouse, CRM, or analytics tool — so the number moves itself between check-ins.

What happens at the end of a quarter?

Objectiv generates the scorecard automatically, walks each owner through grading, and carries any unfinished key result into the next cycle with one click. Most of the retro is written before the meeting starts.

Can leadership and the board see progress without a login?

Yes. Share a branded, read-only snapshot behind a link that expires when you choose. No exports, no screenshots, and no chance of someone editing the numbers on the way to the board deck.

Make this the quarter the goals hold.

Stand up your first cycle before the next kickoff. Free for one team — no credit card, no sales call to begin.